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Remember, you must be able to make good on that promise, so don鈥檛 offer anything unreasonable. Consumers are inundated with ads, so it鈥檚 vital that your ad catches the eye and immediately grabs interest. You could do this with a headline or slogan (such as VW鈥檚 鈥淒rivers Wanted鈥 campaign), color or layout (Target鈥檚 new colorful, simple ads are a testimony to this) or illustration (such as the Red Bull characters or Zoloft鈥檚 depressed ball and his ladybug friend). Promises Credible Benefit: To feel compelled by an ad, the consumer must stand to gain something; the product is often not enough. What would the consumer gain by using your product or service? This could be tangible, like a free gift. This is where your benefits come into play or a product description that sets your offer apart from the others.

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Writing result-oriented ad copy is difficult, as it must聽appeal to, entice, and convince consumers to聽take聽action.

Director / Fundador - Campana News